Big Wave PR Shortlisted for CIM Marketing Excellence Award
Big Wave PR, has been shortlisted for a national Chartered Institute of Marketing (CIM) Marketing Excellence Award.
Big Wave PR Shortlisted for CIM Marketing Excellence Awards
We’re absolutely delighted to make it to the last six organisations in the ‘Best Use of PR’ category. We’ve been shortlisted for our campaign with D Day veterans and the Royal British Legion. This is a fantastic start to 2018 for us. We’ve already won Gold for Best Not-for-Profit for our work on the campaign at the Chartered Institute of Public Relations (CIPR) Pride awards, but this is the first time we’ve made the finals for a national Marketing Excellence Award.
Our campaign “D Day Veterans – We Need You” got the message out about free tours to Normandy for D Day veterans to return one last time with a family member and a carer to help lay old ghosts to rest. The tours are organised by the Royal British Legion and funded via LIBOR fines. Thanks to the PR campaign, which hit all the nationals, regional newspaper headlines and multiple broadcast outlets. The amount of veterans signing-up for the tours more than doubled in 2017 with even more scheduled to make the trip back in 2018.
Hilary Collins, Founder and Managing Director, Big Wave PR says: “We’re literally over the moon to be shortlisted for the CIM awards! The CIM Marketing Excellence Award recognises the very best use of PR nationwide, so to be in the last six is a major achievement for the team!”
She added: “It is an absolute privilege to work on this campaign. We have the wonderful opportunity to meet so many D Day heroes, and it’s a real pleasure to hear their incredibly emotive stories about what they did on D Day. It’s also very gratifying to hear that many WW2 veterans now feel at peace now that they have returned to Normandy to pay their respects to their fallen comrades.”
The Shortlist…
The shortlist for the Marketing Excellence Award also includes Facebook in partnership with the National Gallery, Vision Express and retailer Intu. The winners of the CIM Marketing Excellence Award will be announced on 12 April at the Grosvenor House Hotel in London. To find out more about this award-winning campaign, visit www.wearebigwavepr.co.uk/project/remembrance-travel/
To find out more about the CIM Marketing Excellence Award, visit www.cim.co.uk/marketing-excellence-awards/.
Categories: PR news
