Queues Around Block for Popeyes launch in Cambridge
We loved helping to launch Popeyes in Cambridge. The reaction in the city was sensational! The queue started at 2am and had gone round Market Square by noon!
The queue snaked around the block!
American fried chicken restaurant Popeyes® has opened the doors to its first restaurant in Cambridge, following the success of a string of new openings across the UK including Liverpool, London, Nottingham and Oxford.
The restaurant officially opened its doors at 12pm on Thursday 16th February at 3-4 Market Hill, Cambridge. Chicken fans were advised to get down early, as queues were expected for the famed chicken-restaurant.
To celebrate the Cambridge launch, Popeyes® pulled out all the stops to showcase its Southern hospitality. Cambridge-based Mardi Gras style band, Brass Funkeys brought the sound of New Orleans to the city as the first customers walked through the doors. The first 25 customers in the queue for the first three days all received free chicken sandwiches and exclusive Popeyes® merchandise. The first two customers in the queue across all 3 days were given the ultimate prize of a year’s supply of the iconic Popeyes® Chicken Sandwich*!
Chicken fans were able to experience Popeyes® world famous ‘shatter crunch’ for themselves once they get their hands on the mouth-watering menu, including the iconic Popeyes® Chicken Sandwich which contains the brand’s 12-hour marinated chicken, and original Southern biscuits and gravy.
Tom Crowley, CEO at Popeyes® UK commented: “When we landed in the UK in November 2021, we asked people all over the country to ‘believe the hype’ attached to the huge cult following Popeyes® has in the US. It’s safe to say they’ve done that, with overnight queues for almost every one of our openings last year. There’s no doubt that Popeyes® has been enthusiastically received on UK shores.
“Cambridge is one of the UK’s most recognisable cities, steeped in history and brimming with culture. We’re looking forward to immersing ourselves in it and sharing the magic of our own Louisiana culture and traditions along the way.”
The much-loved American brand, which boasts the Chicken Sandwich that broke the internet, has already launched 11 restaurants and 6 delivery kitchens across the UK, and is on a mission for further expansion, with 20 new restaurants expected to open in 2023, including drive-thru.
To discover more visit www.popeyesuk.com.
Categories: General Consumer PR Food and drink
