Insight
Hounsfield Boilers was founded by Andrew Hounsfield, inventor of the Hounsfield boiler. He’d worked in the heating industry for years and decided to create the most efficient boiler on the market. The team use quality parts, such as aircraft grade ‘life-long’ flexible pipes, to make boilers that last. Hounsfield Boilers are also ready to run on a new, sustainable fuel, HVO, to offer oil-fired homes a green energy source.
The brief: “We’re a niche, high quality, independent brand. Plumbers love our boilers; they know they’re the best oil-fired domestic boilers on the market. We need a trade PR campaign that will share our success story with more plumbers and heating installers across the UK.”
Implementation
Hounsfield Boilers had a very small profile in the trade media, although they exported boilers across the world.
We developed a hardworking trade PR strategy to position Hounsfield Boilers as experts in the field. We created a series of fresh hooks and angles to keep the firm in all trade titles and front of mind with its customer base. We sold in a range of features to the media to highlight the benefits of life-long, high quality parts instead of disposable components. Case studies of happy customers were drafted in unique locations, from a houseboat to stately homes. Andrew Hounsfield was also called upon to offer comment on industry updates and latest trends.
Over time the government’s drive to become carbon neutral has grown. We’ve helped Hounsfield Boilers drive the charge for a sustainable, ‘drop-in’ alternative fuel, HVO. Hounsfield Boilers has made their boilers HVO-ready, and we’ve championed the fuel to the media and lobbied government. We’ve set up MP visits to support the adoption of this new fuel.
To boost Hounsfield Boilers’ status, we’ve also entered its boilers into a series of awards to showcase their prestige.
Impact
Over the past six years Hounsfield Boilers has hit the headlines every month with a mix of features, case studies, new product releases and bylines. Andrew Hounsfield is regularly called upon for industry comment. Awareness and understanding of the Hounsfield Boilers offer has grown. Hounsfield Boilers has also led the HVO debate to provide a green solution to the future of oil boilers.
A true accolade to the standout design of the boiler, Hounsfield Boilers won ‘Best British Boiler’ at the H&V News Awards, beating multinational companies in the same category.
“When Big Wave PR got on board, we were suddenly in the trade press every month and enquiries increased! Winning the ‘Best British Boiler’ has been a real highlight and has given us a new level of recognition.”
