Insight
Mark Newey is a leading psychotherapist and author and has been transforming lives for 20 years. He’s desperate to share his life-changing programme and teach people how to thrive.
Mark Newey, Headucate Me: “I want to teach the world how to look after their mental health!”
The brief: “My business partner and I have created an app to teach everyone how to look after their mental wellbeing – long before the effects of the pandemic had taken hold. By offering our teachings online it enables far more people to benefit from our programme at a fraction of a cost of 1-2-1 counselling. I just need to boost my profile and launch our online programme.”
Implementation
Covid-19 had hit the UK and levels of mental ill health were at an all-time high, while the NHS was struggling. To support the nation and help kickstart activity, Mark prepared a basic wellbeing plan for everyone to access free-of-charge. A press launch followed and within days Mark was being quoted in newspaper and magazines across the UK as ‘the nation’s mental wellness coach’. Interviews on BBC and commercial radio stations followed. The mini launch had been a great success; now we needed to keep his profile high and develop plans to launch the app to a consumer and B2B audience.
Thanks to media liaison and a regular flow of press releases on key topics, Mark’s profile has kept high, which has helped push his brand to a consumer audience. For the B2B sector a raft of communications has pushed traffic to the website. Direct mail, social media posts and press releases and bylined features have all helped bring Mark’s brand to life and build on his narrative of how he wants to teach the world how to look after their mental health.
Impact
Within 12 months, and on a modest budget, Mark had been interviewed on over 20 radio stations.
Gained 100 press cuttings, including bylines and comment in HR and B2B media.
“I can’t thank the team at Big Wave PR enough for the support they have provided. The amount of coverage we’ve received has been phenomenal!”
