Insight
Tutti Grille is an independent restaurant amongst all the big brand restaurants at Freeport Braintree.
The brief: “We need a PR agency to help get us noticed and keep our presence high in a crowded marketplace.”
Implementation
A PR strategy for Tutti Grille in Braintree was put together which centred around a celebration of independence. Strong community links were forged to build brand awareness and engender a solid loyal fan base.
A series of innovative events at the restaurant were set up to excite local audiences and firmly position Tutti Grille at the centre of the community. Fun events, such as annual pancake races, barrel rolling competitions, pizza making events and a once-in-a-lifetime chance to meet a medal-winning Olympian were all arranged.
Events with local school children and charities in Braintree ensured great press shots and grabbed headlines to spread awareness.
In celebration of the restaurant’s small business status, and thanks to their first-rate customer service, a series of business awards were also entered.
Press were treated to a series of visits for restaurant reviews, as well as masterclasses on how to create the perfect pizza and essential marinades for summer barbecues.
To keep customers up-to-date with all the latest happenings, social media channels were set-up and all online content creation was developed.
Impact
Tutti Grille was a client for over ten years, proving that we’re doing something right and ensuring return on investment.
The PR and marketing campaign helped achieve exponential growth.
Tutti Grille walked off with a series of top awards, collected rave reviews and became part of the Braintree and wider Essex community.
If you require PR, please contact us.
“Our business is headquartered in Scotland, so we really needed to hire a PR firm in Essex that we could really rely on. Big Wave PR were brilliant! They have great connections in Braintree, are great fun to work with, come up with fantastic ideas, and helped us deliver growth year-on-year.”
