Insight
GeoMet is a sustainable alternative to traditional materials. They provide modular seating, water features and planter furniture.
The brief: “We’re renowned in the construction industry for our excellent fibreglass moulds and linings. We’ve seen a gap in the market and want to break into the commercial landscape and interiors marketplace. We’re unsure how to brand ourselves and a PR and marketing agency to help build awareness of what we can do.”
Implementation
A full brand marketing audit was undertaken to help us create a clear vision for the way ahead. A new brand was devised to set itself apart from its parent company – GeoMet was born.
A PR campaign was set up to spread the word about the new collection of landscape furniture pieces. A series of press releases were issued to launch each range to the landscape and interior contract press.
Social media sites were set up. Product web pages created with added keywords and links to help boost SEO. Content was created to keep a steady supply of information on blogs, Facebook, LinkedIn and Twitter.
Links were created with top gardening designers and landscape architects to gain product placement at top gardening shows and exhibitions.
Impact
Thanks to awareness generated online, GeoMet products have gained placement at RHS Chelsea Flower Show, RHS Malvern and RHS Tatton.
Their products have also been specified by celebrities, such as mystifier, Uri Geller, and for Graduate Fashion Week.
Sales of GeoMet products have grown exponentially and continue to grow year-on-year.
GeoMet landscape furniture has been specified for a wide range of public spaces from Wembley Stadium and the i-360 at Brighton to the media centre at Salford Quays.
If you need to launch a new product or service, please contact us.
“Big Wave PR has really helped get our products noticed online, the interiors PR know-how is second to none. They have opened so many doors into the landscape, interior design and exhibition marketplaces.”
