Insight
Chelmsford City Council offers a wide range of sports facilities to the residents of and visitors to Chelmsford, including Riverside Ice and Leisure Centre.
The brief: “At Riverside, we are looking to raise awareness of our fitness programmes, facilities and services. We need a strong PR campaign to help spread the word.”
Implementation
A media relations campaign was set up to support all centres and activities and launch all new programmes.
Highlights of the health and fitness PR campaign included ice skating lessons with journalists to show that ice skating is fun and a great exercise for young and old.
Small group personal training sessions were set up with the media. Trainers focused on how you can improve fitness and wellbeing, as well as developing your muscles to improve your golf technique!
Sustained PR support provided of new Get In! courses for young city residents. Features were set up on the fun holiday camps and skills clinics.
Impact
The health and fitness PR campaign gained nearly 100 cuttings within just four months.
The press coverage helped to cost effectively build awareness and spread word of mouth. This really helped generate more bookings for events, programmes and training courses.
Get In! activities have gone from strength-to-strength and are now being expanded.
“Thanks to the PR support from Big Wave PR we’ve really been able to spread the word about our new programmes and facilities without spending a fortune on advertising!”
If you need health and fitness PR, please contact us.
