Insight
The 3foot People Festival attracts over 14,000 little and big people over three days to the scenic grounds of Hylands Estate, Chelmsford. The festival is a tented arena of playful activities and amusements ready to inspire and entertain.
The brief: “We want to increase awareness about the 3foot People Festival and boost ticket sales.”
Implementation
A PR campaign was set up to create the buzz and drive awareness about the festival. Information on the festival was drip-fed to create high demand for tickets going on sale. Further releases were issued to unveil new acts, which helped to sustain interest and position the event as a ‘must-do’. Press passes were offered to top parenting bloggers and press.
Connections were made with major retailers to the pre-school marketplace to gain further support for the festival.
Impact
Corporate support was secured with a number of major players in the pre-school marketplace, such as Playmobil, and healthy snack company, Bear.
3foot People Festival was previewed in The Guardian, parenting magazines and blogs, plus a wide range of regional media.
Tickets sold out in just 24 hours! Additional tickets were put on sale and these sold out within hours.
If you need help to publicise a festival or event, please contact us.
“Big Wave PR built the festival’s profile to a wider corporate market and professionalised our relationships. They also ensured the event sold out by gaining coverage in all media outlets. We would recommend them for festival PR!”
