Insight
The Fling Festival offers a unique mix of live music, cabaret and comedy; the festival celebrates a diversity of entertainment with surreal theatre, fantastical storytelling, curious sideshows and a range of under-the-radar talent.
The brief: “We need a PR campaign to spread word about this amazing event, and generate further ticket sales.”
Implementation
We spent a lot of time with the festival organisers to really understand what the Fling was all about and get to grips with its USPs.
A festival PR campaign was created to spread the word about the festival’s unique appeal. Media partners were set-up with the regional press making it THE boutique festival in Essex.
A series of releases were delivered to add maximum impact, such as dates for tickets going on sale, ‘early bird’ tickets selling out, headline acts announced and the comedy line-up.
Top VIP press were invited to the festival and the PR team hosted them at the event.
Impact
Press coverage achieved in all target press from The Independent to BBC Essex.
Sustained coverage on the build-up to the event helped keep the festival fresh in minds and helped boost sales.
The festival achieved a much improved financial performance.
“Big Wave PR really understood the philosophy of the festival. They created engaging PR and festival marketing support that delivered the Fling Festival’s core messages, as well as building excitement and curiosity.”
If you need help promoting a festival or event, please contact us.
