Insight
JMW Media is a leading outdoor advertising company in Essex with over 200 sites across the county.
The brief: “Our sales, like many other businesses, have been severely affected during lockdown. We want to help local businesses get back on their feet; we’re happy to offer companies free use of our outdoor advertising sites. But we need a PR agency to help us develop a ‘bounce back’ incentive campaign and drive awareness of JMW Media and our support on offer.”
Implementation
We decided to create a competition for all businesses headquartered in Essex, #KickStartEssex. Each company needed to tell us why, in their own words, why they deserved to receive free advertising spaces in key locations across the county.
A relationship was set up with Essex Chambers of Commerce to promote the competition to all of its members. #KickStartEssex was promoted via Essex Chambers online newsletter, social channels and direct marketing.
A campaign page was developed for the JMW Media website for businesses to enter the competition direct. A media relations campaign was also developed to drive awareness about JMW Media, the services that it offers, and the support they’re providing Essex firms.
Impact
Nearly 100 companies took part in the competition from gyms and theatres to charities and environmental groups. Over 50 organisations were provided with £22,000 worth of free advertising across Essex.
Winners of #KickStartEssex got to realise the benefits of outdoor advertising, which has helped boost businesses through tricky times.
JMW Media has thrived post-lockdown and opened up many new advertising sites across Essex. The company has also continued to work with many of the competition winners and enjoys being a community player.
“Big Wave PR helped evolve our idea, whilst offering a professional and very novel approach. I highly recommend checking out Big Wave if you’re looking to make a splash! Cheap puns aside, Big Wave PR are exceptionally helpful and will be our point of call for future campaigns.”
