Insight:
Urbane is a boutique estate agency, which offers stunning designer apartments and properties in the heart of Barcelona. They work with exclusive developers to offer luxurious living spaces in Barcelona’s historical buildings, which are lovingly restored to create exceptional contemporary pads.
The brief: “We need to raise our profile and require an agency that specialises in overseas property. We want to get onto the property pages in UK-based national media and upmarket glossy magazines. We need help to build our brand and attract overseas buyers.”
Implementation:
A press office was set up to generate and respond to all national and lifestyle press enquiries.
An overseas property PR campaign was created to showcase the homes Urbane Barcelona had to offer. Quirky hooks were utilised to grab column inches, such as stories about the smallest house in Barcelona, ‘The Devil’s House’ for Halloween and Catalan design features.
Urbane was also pushed to the fore to discuss key property issues, such as the impact of Brexit, buying in Catalonia and investment opportunities.
Impact:
Urbane gained sustained coverage in the national newspapers, from the Sunday Times to the Guardian, plus glossy magazines and online outlets every month.
Thanks to coverage in the national newspapers direct hits to client’s website have been boosted by 700 unique views per property promoted.
Urbane has been positioned as expert in field, whilst also pushing the key message that Barcelona is an excellent place to invest.
If you require overseas property PR, please contact us.
“We have been very pleased with the results Big Wave PR has achieved for us. The team has excellence connections with the national property press and work really hard to search out an interesting news hook to grab headlines.”
